Pioneering a new diamond industry

De Beers Group is one of the world’s leading diamond companies with expertise in the exploration, mining and marketing of diamonds.

Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and Forevermark, and other innovative solutions, such as recently launched diamond sourcing and traceability startups GemFair, Tracr and lab-grown diamond startup, Lightbox Jewelry.

The De Beers Group Ventures approach builds upon the Group’s commitment to ‘Building Forever’ – a holistic, integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected.

We invest in great entrepreneurs. We support outstanding innovators.
If you’re focused on tackling the challenges of the diamond industry, we are the partner for you. De Beers Group Ventures is not only looking to invest in you; we are also looking to help get ideas to market and put innovation into action.

Innovation at De Beers Group

In an industry first, Tracr blends a number of technologies, including blockchain, to create a platform capable of tracking a diamond across the value chain, putting De Beers Group into the digital economy.

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GemFair is a digital solution designed to connect artisanal miners to the global market. We purchase rough diamonds from approved locations and miners, helping to improve conditions and livelihood.

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Lightbox Jewelry
Innovation Winner 2019, Anglo American

In May 2018, we launched Lightbox, a fashion jewellery brand featuring laboratory-grown diamonds. Our first move into laboratory-grown diamond jewellery, Lightbox is a great example of business model innovation.

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